Standard
£149
One-time · no subscription to Formo
1 site · 2,000 conversations per month
Formo Support answers order, shipping, returns and policy questions on your Shopify storefront. Connect optional read-only order lookups, bring your own AI key, and enforce guardrails before a reply reaches a customer.
Shopify merchants repeatedly answer the same questions about order status, shipping, returns, delivery times and store policies. That work fills the inbox even when sales are steady — and it grows with every order.
Formo handles these routine questions directly on your storefront. Unusual or high-stakes cases escalate to your team with the transcript attached, so humans spend time on judgement, not lookups.
Prefer a full walkthrough first? Learn how to automate Shopify customer support.
Most support tickets are the same few questions. Formo handles them on the storefront so your team sees only what needs judgement.
Connect Shopify with a read-only Admin API token. When a customer asks about an order, Formo looks up live data instead of guessing.
The connector is optional — you can go live with written policies only. When connected, lookups stay read-only. Formo does not change orders, issue refunds, or modify your catalog from the chat widget.
Fifteen deterministic checks run on every draft before it can reach a customer.
One hosted product. No separate automation stack.
01
Checkout emails a licence key. Claim it in the dashboard with your purchase email.
02
Copy from Install and add it to your Shopify theme. The widget appears on your storefront.
03
Add your AI key, connect Shopify for order lookups, write policies, test in Dry Run, then go Live.
Full setup guide in the docs.
Standard
£149
One-time · no subscription to Formo
1 site · 2,000 conversations per month
Plus
£299
One-time · no subscription to Formo
3 sites · 10,000 conversations per month
AI inference is billed by your provider under your own key. Compare plans.
Formo is designed for Shopify stores that receive enough repetitive customer questions to make manual support time-consuming.
It is particularly useful for stores dealing with:
Not sure whether Formo is right for your store? See how it works
It handles repeat questions on the storefront — order status, shipping, returns and policy. Unusual or high-stakes cases escalate with the full transcript so your team can reply.
No. You paste one script tag into your theme. Shopify order lookups use a read-only Admin API token you connect in the dashboard — optional, not required to go live.
Fifteen guardrail checks run on every draft. Invented orders, tracking numbers and dates are blocked. Dry Run lets you review drafts before customers see them.
Yours. Connect OpenAI, Anthropic, Google or Groq with your own API key. Formo encrypts the key server-side and never bills for inference.
Standard is £149 one-time for one site and 2,000 conversations per month. Plus is £299 one-time for three sites and 10,000 conversations per month. No subscription to Formo.
Next step
Formo Support — one script tag, your AI key, fifteen guardrail checks.